A MARKETING AGENCY BUILT ON THE PRINCIPLES OF RHETORIC
Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion."
Ethos. Logos. Pathos.
ethos: in rhetoric, the character or emotions of a writer [or designer] that are expressed in the attempt to persuade an audience
logos: the means of persuasion by demonstration of logical proof, real or apparent
pathos: appeals to the emotions of the audience and elicits feelings that already reside in them