PORTFOLIO

A MARKETING AGENCY BUILT ON THE PRINCIPLES OF RHETORIC

Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion."

-Aristotle

Ethos. Logos. Pathos.

ethos: in rhetoric, the character or emotions of a writer [or designer] that are expressed in the attempt to persuade an audience

logos: the means of persuasion by demonstration of logical proof, real or apparent

pathos: appeals to the emotions of the audience and elicits feelings that already reside in them